Schesir is proud to reflect on its remarkable presence at Pet World Arabia 2025, a landmark international exhibition held at the Dubai World Trade Centre, Halls 7 & 8, from April 19 to 20. As one of the standout participants, Schesir, presented by its UAE distributor SMBG, embraced this extraordinary opportunity to connect with the region’s thriving pet community and showcase its commitment to natural, ethical pet nutrition.
With over 4,500 visitors and 90+ exhibitors from across the Middle East, Africa, Asia, and Europe, Pet World Arabia proved to be more than just a trade show — it was a powerful gathering of ideas, innovation, and shared passion for animal well-being. For Schesir, the event was not only about presence — it was about creating meaningful engagement and leaving a lasting impression.
A Weekend That Felt Like More Than Business
There was something special about the Schesir booth — you could feel it. Sure, it showcased a full range of natural wet and dry pet food, along with beautifully presented materials about sustainable sourcing and ingredient integrity. But what truly made the booth come alive was the people behind it, and the stories being exchanged.
From families with curious kids and their well-groomed pups to seasoned veterinarians and retail buyers, the booth saw constant foot traffic. Many visitors stayed longer than expected — not because they were being sold to, but because they were being heard.
With the support of SMBG’s friendly and informed team, the booth became a welcoming space for meaningful interaction. People talked about their pets’ dietary needs, asked questions about natural nutrition, and shared their hopes for a healthier, more informed pet culture in the UAE.
For those familiar with Schesir, the brand is known worldwide for its commitment to clean-label, high-quality pet nutrition — free from artificial additives and made with traceable, ethically sourced ingredients. But this event wasn't just about introducing a global name to a local audience. It was about showing that Schesir’s values align perfectly with what the UAE’s pet community is increasingly demanding: transparency, trust, and care.
SMBG, as Schesir’s official distributor in the region, has played a key role in not only expanding the brand’s reach but also grounding it in the local culture. Their focus has never been simply on shelf placement — it’s on building awareness, providing education, and helping people make informed decisions for their pets.
More Than Products — It Was an Experience
Schesir didn’t just come to exhibit. It came to engage. The booth was thoughtfully designed — light, airy, and inspired by the brand’s natural ethos. Visitors were welcomed with branded tote bags, product samples, informational leaflets, and small surprises — including eco-friendly souvenirs that became the talk of the event.
The space wasn’t loud or flashy — it was warm and honest. This subtle but impactful approach resonated with visitors who appreciated the balance between professionalism and personality.
There were moments of laughter, moments of discovery, and even moments of emotional connection — when pet owners shared stories about how nutrition transformed their pets’ lives, or when children excitedly learned about what “natural ingredients” really mean for their furry companions.
Real Conversations, Real Curiosity
Throughout the event, Schesir’s team — together with SMBG — engaged in hundreds of one-on-one conversations. They weren’t pitching; they were answering, listening, and exchanging knowledge.
Veterinarians asked about specific dietary lines for digestive sensitivity or weight control. Retailers explored ways to bring Schesir into their stores. Pet parents wanted to understand how to read labels and what "MSC-certified fish" actually means. These were not transactional exchanges — they were collaborative, educational dialogues.
Pet World Arabia 2025 was a powerful reflection of the direction the pet care industry is taking in the Middle East. Consumers are more conscious than ever — not just about what they’re buying, but why. They care about sourcing, sustainability, and long-term wellness. They want to know their choices matter.
That’s why Schesir’s participation felt so timely and important. It wasn’t just about market presence — it was about purpose. And the response? Overwhelmingly positive.
Looking Ahead with Purpose
As the curtains closed on Pet World Arabia 2025, one thing was clear: this wasn’t the end of a campaign, it was the beginning of a deeper connection.
Schesir and SMBG are now more committed than ever to supporting the UAE’s growing pet-loving community through:
- Educational outreach and pet owner awareness
- Veterinary collaborations and knowledge sharing
- Retail partnerships with a focus on values and quality
- Ongoing participation in local pet events, festivals, and wellness days
To everyone who stopped by — thank you. Whether you came to learn, to chat, to grab a souvenir, or simply to say hello, you helped make Schesir’s Pet World Arabia experience unforgettable.
Here’s to growing together, naturally — one conversation, one connection, and one pet at a time.