On Sunday, April 20th, 2025, the serene shores of Al Maya Island in Abu Dhabi transformed into a haven for pet lovers and their furry companions. The much-anticipated "Paws & Waves" pet event brought together pet parents, animal enthusiasts, and some of the industry's most beloved pet brands for a day filled with sunshine, splashes, and smiles.
From 10:00 AM to 5:00 PM, the island was abuzz with activity. The event celebrated the unconditional love we share with our pets and the importance of their health and happiness. Families arrived early, greeted by a scenic boat ride to the island and an array of exciting pet-centric experiences waiting on the other side.
The Heart of the Event: Schesir's Paws-itive Presence
A standout at the event was Schesir, a global leader in premium pet food known for its 100% natural ingredients and commitment to sustainability. Represented by SMBG, the official distributor of Schesir in the UAE, the brand's vibrant booth quickly became a fan favorite.
The Schesir experience wasn’t just visual—it was immersive. Visitors explored a curated selection of high-quality wet and dry food for cats and dogs, free from preservatives and artificial colorings. Schesir’s pet nutrition experts engaged with pet parents, offering personalized advice and sharing insights on how to improve pet health through balanced nutrition.
Freebies & Fan Favorites
In the spirit of giving, Schesir and SMBG surprised attendees with an array of thoughtful freebies, including branded tote bags, eco-friendly pet accessories, and natural treats. These giveaways brought smiles to many faces and wagging tails, enhancing the joyful atmosphere.
Interactive Activities and Island Fun
Beyond the booth, the event delivered on every level. Pets enjoyed agility courses, pampering at grooming stations, and strutted their stuff in an adorable pet fashion show. The doggy paddle zone gave furry swimmers a chance to splash under the Abu Dhabi sun.
One of the day's educational highlights was Schesir’s "Pet Wellness Corner," where pet parents learned about nutritional labels, portion control, and building healthy routines. A mid-day raffle kept the excitement going, with lucky winners receiving exclusive Schesir hampers.
Community, Connection, and Celebration
More than a brand showcase, "Paws & Waves" was about community. Pet lovers shared stories, made memories, and bonded over a shared passion for animal well-being. At the Schesir social media lounge, attendees captured special moments with their pets and posted using #SchesirPawsAndWaves, spreading the love online.
Pet parents were glowing with happiness, and pets couldn’t have asked for a better day—running, playing, swimming, and socializing in paradise.
As the sun dipped behind the horizon of Al Maya Island, guests departed with hearts full of joy and tote bags brimming with goodies. For Schesir and SMBG, the event was a reaffirmation of their mission: to nourish pets with love, nature, and nutrition.